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Namrata Joshipura

Jagran Sakhi
Jagran Sakhi
  • 208 Posts
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The Fiama Di Wills finale for the day showcased Namrata Joshipura with lots of laser lights on the ramp. She created the collection especially for the Fiama Di Wills, reflecting the essence of the brand: Beautiful you, today and tomorrow.

Joshipura’s collection defined this season’s woman and her unique feminine strength. The collection symbolized the strength derived from clarity of purpose, sensuality, accomplishment, love, and a healthy dose of ambition. It was for a woman who glides through life because she is in command of her existence but never needs to flex her strength. She is full of paradoxes: feminine but strong, heard but not loud, joyful but not frivolous, and sensual but not submissive.

This WIFW A/W 2010 collection explores many of the design themes that are Namrata Joshipura’s signature: embellishment, unique use of colour and contemporary shapes. The overall expression of the clothes explores this ‘paradox’. The entire collection was very well executed, using tweed fabric with beautifully embellished and lace patterns in beads. The silhouettes comprised jackets, cat suit, dresses, skirts, pants, trench coat and hot pants. However, the palette was markedly darker this season in response to the fall season: graphite, winter moss, with some pops of fiery red.

Powerful jackets, sexy dresses, skinny pants, all of which are core Namrata Joshipura items, make an appearance this season. Fiama Di Will’s brand ambassador, Deepika Padukone, walked the ramp in the designer’s stunning creation which left the audience spellbound.

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